MicrosurveyMicrosurveyTraditional methods of data collection often involve long survey questionnaires, are costly and often do not target the right people. Enter the microsurvey, deployable in 25 countries across Africa and Asia.
Traditional methods of data collection often involve long survey questionnaires, are costly and often do not target the right people. The process is long and is unlikely to get you information when you most need it.
These challenges are exacerbated in new and emerging markets where information is often less readily available. However, decision makers in a wide variety of organizations (multinational corporations, NGOs, aid agencies, government) often need reliable data fast and at an affordable cost to help them plan, implement and monitor for success.
The name says it all. It is a very short survey. In traditional market research the survey is conducted in-app or within websites. It is usually only a few questions (1-2 ideally).
Emani has adapted the microsurvey to suit our rapid community survey needs. Our surveys contain a maximum of 10 questions (ideally structured questions).
The length of the survey means that it takes only a few minutes to answer (on average 3-5 mins but could be up to 10 mins if there are qualitative questions involved).
Outside of the in-app or in-website microsurvey, the most efficient microsurveys are the ones that reach respondents through their preferred methods of communication (phone call, whatspp, sms, survey links). This is crucial when you need to reach people who are unlikely to be browsing Facebook or Twitter.
The brevity of the survey and focus on respondents' preferred means of communication often translate into higher response rates, better data quality, and real time insights.
The beauty of microsurveys is that their brevity and speed allow for continuous surveying, collecting data at different touchpoints from the same respondents.
Microsurveys can provide statistically robust results. The challenge here is in how the sample is drawn, not the length of the survey.
Microsurveys are convenient to administer and to take, and results are quickly delivered. Are you ready to see if they suit your needs? Contact Emani and we will work with you to source on-time, actionable insights from local people on issues that matter to you.