Our Story

We are building a world where more reliable data reaches customers and communities feel rewarded for providing it. To get there, we know we need to build an efficient way to engage, motivate and build trust with set of communities diverse in language, background and technological knowhow.

Our journey as founders

Before Emani, we employed traditional methods around the world to help businesses, NGOs and UN agencies to understand how communities perceived critical issues. For all the expert consulting we did, local people were always the most insightful sources. Yet our ways of connecting with them were slow and expensive. Online methods didn’t work in the environments we were operating in. Too often, data quality was the casualty. 

Building communities that trust

We were determined to build tools that could provide high quality insights on the most sensitive subjects. This meant building communities of real people who believed in our mission and were willing to give us the data we needed to make it a reality. In late 2020, we stood up our first communities in Kabul and Lagos. By mid-2021, communities covered the whole of Afghanistan and Nigeria and we had standby teams ready to get us started in 15 more countries in a matter of weeks.

Prioritising the local, globally

In its pursuit of scale, technology will often homogenise. Our mission is to use technology to do the opposite: to adapt and customise Emani to every community, in every place we work. Building communities that trust in some of the most remote corners of Africa and Asia is not easy but will remain a cornerstone of the Emani method.


Our Team

Paul Clewett

Our CEO founded Emani after seven years directing research in fragile contexts across Africa and Asia. He’s passionate about how technology can drive better results for business and the communities they work with. He lives between Mumbai and London. 

Shireen Issa

Our COO joined Emani after 15 years  providing technical leadership on monitoring in conflict- and disaster-affected environments. She speaks English, French and Urdu, and marshals Emani’s global team of staff and consultants from her base in Abu Dhabi.

Mit Bhuptani

Our Lead Engineer is a full stack developer with a passion for learning that has seen him add machine learning to a flourishing skill set that spans the Emani tech stack. Mit solves problem after problem from his base in Ahmedabad, with regular in-person sprints with the CEO and COO in Dubai.

Blessing Oladunjoye

Our Nigeria Community Manager joined Emani to set up our community in Nigeria. Blessing’s communication and facilitation skills from her career in journalism have let us build a thriving national network in Nigeria – key to our capability. She also supports the recruitment and training of community managers in Afghanistan, Kenya and elsewhere.

Devika Menon

Our Operations Officer lives in New Delhi, has a background in international development (and professional baking). She is a Xero wizard, ensuring our books are in order and everyone gets paid on time.

Freelancers and contractors

Appreciation to the following freelancers who continue to support our development: Deepika Chandel (web design), Abiola Ajibola (back-end dev), Jianbo (front-end dev), Juan Paulo Olandez (graphic design), Yuliya Yeryemyeyeva (prototype design).

We would recommend them all.

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